Ora Collective is a digital educational platform that teaches the pillars of holistic health through courses, sessions and home retreats. Our content is community driven, not based on trends or fads. We open up the world of holistic health to everyone through affordable memberships and a sponsorship structure.
History
Ora Collective was founded by holistic health coach Flavia Deuchler in a bid to democratise the health and wellness industry. Inspired by her grandfather, a psychiatrist in Zurich whose clinic was devoted to underprivileged children, a people-before-profit outlook has been embedded in Flavia’s DNA.
Vision
To become the leading community-driven educational platform in the wellness sector. Ora Collective aims to be the authority on holistic health. We will provide trustworthy advice and resources, and access to experienced practitioners, all in one place.
Purpose
To inspire individuals to see their health from a holistic point of view, beyond exercise and nutrition alone. We provide access to a community and the tools necessary for achieving optimal health.
Core values
Inclusivity
Ora Collective is a safe space where individuals can show vulnerability without fear or judgement. It brings together a group of likeminded people and empowers individuals. It is this community that ultimately drives the content.
Accessibility
The pricing structure ensures access to people who need it the most. It is not an exclusive club; holistic health should be for everyone.
Trustworthiness
Speakers and contributors on Ora Collective are heavily researched. They are not chosen based on their media profile, rather they have solid training, knowledge and expertise in their field.
Detail
The community should have a beautiful experience regardless of how much they pay. Ora Collective’s content is carefully curated, aesthetically pleasing and easy to understand.
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Brand story
We offer online courses and home retreats led by various facilitators including healers, coaches and inspirers. The topics are based on the foundations of holistic health and the needs of the community. The platform is accessible by anyone, anytime, anywhere.
Courses
Each course has a different theme, for example, The Fundamentals of Stress. You will be given access to several modules which you can work through according to your own schedule. Each module will further your understanding of the topic and you will attain a new pillar in your journey through holistic health. A community page enables members of the course to interact with one another and ask questions.
Home retreat
This 12 week programme involves a live group meeting every week. Each week has a new topic and is accompanied by a workbook for members to complete prior to the meeting. There will be advice and guidance on how to achieve a healthy mindset as well as powerful techniques that slot into your daily routine. Throughout the retreat, members can share their progress via the community page.
Sessions
Guest speakers will host sessions in alignment with a pillar of holistic health. The sessions can last up to 90 minutes and will provide an overview of the topic in discussion. Each session will be recorded so members can access it any time. For any sessions that are live, viewers will have the opportunity to participate and ask questions.
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Brand architecture
Logotype
Placement
The logo should be placed in the upper left of the composition.
Clear space around the logo is equal to the cap height of the logotype.
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Logotype - Style Guide
Symbol
Symbol that represents a Glass double head-shaped bottle from the 3rd century A.D. Body in the shape of two heads, back to back, one with a smiling face, the other with a serious face.
Placement
The symbol should be placed at the bottom right of the composition.
Clear space around the logo is equal to the cap height of the logotype.
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Symbol - Style Guide
Color Palette
R 168 G 187 B 200
C39 M20 Y17 Ko
R 211 G 192 B 192
C19 M25 Y20 Ko
R 196 G 166 B 158
C22 M34 Y32 K6
R 178 G 210 B 193
C36 M0 Y29 Ko
R o G o B o
C 0 M 0 Y 0 K 100
R 230 G 23o B 23o
C0 M0 Yo K14
Usage
The logo and symbol should be placed on a colored or grey background.
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Color Palette - Style Guide
Typography
Primary Typeface:
Neue Haas Unica Regular
Ora Collective
Secondary Typeface:
FreightText Pro
Book
Ora Collective’s mission is to empower you to make sustainable and actionable steps toward your own definition of health and to help you find the lifestyle that works best for you.
Italic
Ora Collective’s mission is to empower you to make sustainable and actionable steps toward your own definition of health and to help you find the lifestyle that works best for you.
Bold
Ora Collective’s mission is to empower you to make sustainable and actionable steps toward your own definition of health and to help you find the lifestyle that works best for you.
Bold Italic
Ora Collective’s mission is to empower you to make sustainable and actionable steps toward your own definition of health and to help you find the lifestyle that works best for you.
Pairings
Option 1
Logotype 1x
Ora Collective
Categories 1x
Workshop
Paragraph 0.5x
Ora Collective’s mission is to empower you to make sustainable and actionable steps toward your own definition of health and to help you find the lifestyle that works best for you.
Option 2
Header 1x
Header
Paragraph 1x
Ora Collective’s mission is to empower you to make sustainable and actionable steps toward your own definition of health and to help you find the lifestyle that works best for you.
Typography - Style Guide
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Grid Setup
Logo = base unit height
Neue Haas Unica Regular
Header
FreightText Pro Bold
0.5 x base unit height
1.0 / 140% leading / 0 tracking
Subhead
FreightText Pro Book
0.5 x base unit height
1.0 / 140% leading / 0 tracking
Body Copy
FreightText Pro Book
0.5 x base unit height
1.0 / 140% leading / 0 tracking
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Grid - Style Guide
Examples
